Whether you’re a die-hard fan of the music or deep behind the scenes of the industry, ADE (Amsterdam Dance Event) is an absolute MUST.
Few words can completely describe the feeling you get when you arrive at ADE. Sure, there are other conferences that claim to be business-focused, however, none do it quite like the one in Amsterdam. This year was my second time attending and I was blown away by how extraordinary this event continues to be, with its meticulous organization and the over all unpretentious and positive vibe.
The first thing to experience is what goes on between the canal-lined cobblestone and historical dutch architecture. Welcome to The Felix Meritis and The Dylan. These two locations represent what ADE is really all about at its core. As seminars take place within these buildings about topics that every artist and entrepreneur would love to take part in, I find the real magic happens just outside on their front steps. The street is lined with anyone and everyone that is seeking to build their career through networking and open-minded conversation. If you’re new to the conference, it’s easy to be overwhelmed by the number of people outside. But remember that everyone is there because of their love for electronic music and you can feel welcome to approach anyone to engage in a friendly discussion.
Inside The Felix and The Dylan you will find some of the most thought-provoking seminars you could ever have the privilege of attending. Whether you would like to hear about the future of technology in the industry, how to grow your social media, or hear how Hans Zimmer approaches his soundtrack design, this is where your brain will flourish with ideas and motivation to grow… and the swag isn’t bad either 😉
But having all of the world’s best industry leaders in one city to talk about the music isn’t the only reason you will attend ADE. Once the meetings and the business slows down for the day, the real fun begins! You will find it extremely difficult to choose what you and your friends want to do at night time. How does someone decide between line-ups like Digweed & Guy J at Melkweg, Adriatique & Solomun at Mediahaven, or Dubfire presenting his new LIVE show at Roest? Well.. you can’t. But the good news is that even if you’re “stuck” with your 2nd or 3rd choice you’re still going to be one extremely happy person!
As an artist in the Progressive House and Techno world, I found my event decisions pretty easy to make, but time-wise a little difficult to make it to them all…. First World Problems? Yeah… I’m not complaining! As a reference, this is what my nights looked like:
Wednesday October 15th: Max Cooper 4DSOUND @ Compagnietheatre
Thursday October 16th: Dubfire Live, Carlo Lio, The Hacker @ Roest
Friday October 17th: Bedrock: John Digweed, Guy J, Pig & Dan @ Melkweg | Dave Clarke, Green Velvet, Ben Sims, Gary Beck, Stacey Pullen @ Melkweg
Saturday October 18th: Sudbeat: Hernan Cattaneo & Nick Warren @ Panama | Lost & Found: Guy J, Guy Mantzur, & Sahar Z @ Club NL
Sunday October 19th: Awakenings: Dubfire vs Paco Osuna, Matador, Paul Ritch, Joseph Capriati, Monika Kruse @ Gashouder
Ok, ok… pick your jaw up off the floor and now realize… This BARELY scratches the surface of what’s available at your finger tips at ADE. The nights listed above clearly express my Progressive and Techno itch, but there are so many other events with so many of the world’s leading artists. It doesn’t matter what genre makes you move, this is the place where you will find people just like you, completely engrossed in the electronic music culture and lifestyle. This is where you can lose yourself in the music and experience why we have all grown to love the industry for what it stands for today. This is where you can forget Paris Hilton and her Amnesia takeover and get back to the roots of it all. ADE helps us all connect again to the reasons why we fell in love with electronic music to begin with.
No attitude… No hate… No judgments… Just love and respect for one another and the commitment to attending this groundbreaking event that has been helping the electronic movement grow over the past 18 years.
If you’ve been watching your Facebook news feed, gritting your teeth in ADE envy, don’t let another year pass you by without experiencing this powerful conference.
See you next year Amsterdam!
– Words by Tim Penner