Music has been changing lives for thousands of years. It’s only in the last few decades that listening to music out loud has become less commonplace. Families are scattered and schedule-stressed. Work and email know no boundaries, and more than one screen is begging for attention. People are busier, more isolated and increasingly distracted just trying to manage a normal day. There has to be a way to get back to the good things.
Sonos set out to explore what really happens when we play music out loud, and so began their Music Makes it Home study, where Sonos surveyed 30,000 people across the world (including 4,000 Canadian participants), about music and their relationships at home.
What Sonos found is staggering. Music doesn’t just help households, it transforms them. The songs, playlists and albums become a connector, a magnet pulling you back to the good life. You’re together more. You’re happy more. You love (and make love) more.
Yes, you read that more. The more music in the household, the more sex is going to happen.
Until now, there was never a way to really prove how much better music out loud makes our lives. Now, this study is the starting line. With half of all music listening happening at home, Sonos hopes the research continues and that future findings only further the link between music and a better life.
We here at Beyond The Drop love music. It makes us sing. It makes us dance. It inspires us. More importantly, it makes us alive and vibrant — together. Now get out and crank the music in your household all week and let us know how it works out for you!